MEDIA SEMINARS

Dealing with the media is getting tougher every day. Just ask a politician.

But because of today's non-stop news cycle, even the most honest, innocent,
well-intentioned person can get steamrolled when they become the news of the day.

Now more than ever, it's essential for everyone to develop a solid understanding of how the media works from someone who's been on both sides of the microphone.

MARK STANDRIFF can show you the ins-and-out of the business so that:
YOU gain control over YOUR MESSAGE.
YOU control YOUR IMAGE.
YOU understand every step of the media process in all forms, including the Internet.
YOU gain the confidence to speak to the toughest reporters and talk show hosts!

Managing The Media—Getting The Press You Want When You Want It
(…and how to handle it when you don't!)

Mark's 20-year career in the media offers you a rare insight into the intense, 24/7 world of newsmakers and newsbreakers…and shows you how to handle situations that frustrate or frighten the strongest of communicators. During Mark's seminar, you'll learn:
  •  How to establish respectful relationships with the local press
  •  The strengths and weaknesses of old and new media (and how to use them both to your advantage!)
  •  The secret to getting the maximum coverage for your event
  •  How to craft a crisis plan so you can avoid becoming "reporting road kill"
  •  The two most dangerous words you can say to a member of the media
  •  How to get your message across clearly in 30 seconds or less
  •  Practical interview techniques that will make you a media darling
  •  How to get booked by the big names on TV

After Mark's seminar, you'll have the confidence to go into any interview or press conference and know that you'll be able to control your message and image. You'll communicate what you want to your intended audience. You don't have to be afraid of a mike or a camera any more!

(Mark also provides personal media training for individuals or departments that will give you real-life experience with all forms of media. Click HERE for booking information.)